We have been observing dynamic changes occurring in the economy for some time now. Its present shape is influenced by a rapid technological and IT communication development which significantly makes both work and everyday life easier. The world becomes more and more uniform, borders or limits have practically vanished, and common currency, law and regulations greatly support this process. The world is considered the Global Village, and a relatively new concept of the New Economy may derive from this fact. Organizational structures in companies are getting short, and it is more difficult for workers to be promoted. Experts indicate that people will change jobs every 4-5 years, and every 7 years on average they will even change their occupation.  This is the reason why the concept McJob came into being. Business, management, marketing and economics have changed dramatically. In 2014 Robert D. Hof wrote for Business Week that, “All we thought we knew about business, is now questioned". On one hand, as far as the economy is concerned, such a situation is a big chance, but on the other hand, it is a big challenge, as the word “competition” has been gaining a new meaning.  This makes the experts look for new and better solutions, allowing every person to generate income, and yet maintain a healthy lifestyle. A crucial matter is to find such a way of earning which provides the long-term safety.

For many years now we have known such solutions as the classical management and corporate business, franchising or multi-level marketing. Even though all of them have advantages, their disadvantages seem to be even more serious nowadays. Out of this new reality SoftMarketing™ has emerged as a revolution in business thinking. This model joins the best practices derived from the mentioned types of business but eliminates their weaknesses. SoftMarketing™, considered the business of the 21st and even the 22nd century, is the answer to the requirements of a dynamically changing market and it is the alternative for of businesses owners and full-time workers. For businessmen it is often a chance to expand the activity within the basic profile. For both groups it can be a source of additional or main, stable income, without the need to resign from previous jobs/occupation, and additionally, it requires neither new employees, nor huge financial expenses.

The main principles of SoftMarketing™ in DuoLife 

1. Supporting business on three pillars which are the biggest world trends:

1st pillar -  effective generation of income - the system of awarding and payment taken from the multi-level marketing model.  It allows the project participants to earn a commission for the trade turnover generated by structures of the company co-workers. A special promotion and incentive programs derived from the corporate business are prepared for the most ambitious and active persons. Their main advantages are:

- unlimited earnings,

- passive income, i.e. the income which is generated for a longer period of time from a job which was performed once, with no need to contribute any further work, so called, the rentier income,

- full freedom in setting the work schedule and its scope.

2nd pillar - focus on business which is one of the leading world trends. Trends indicate the direction in which the world develops. Therefore one should seek financial possibilities there. Nowadays, wellness is considered to be the one of the most dynamically developing trends.

Wellness is, first of all, the understanding that health, mental and physical wellbeing and maintaining slim body depend only on us. Everyone wants to be healthy, to look and feel good, and to have energy every day. That is why, conscious care for the healthy condition of our organism is so important.

Currently, there are more and more threats to our health, including: lower and lower mineral content in fruit and vegetables, chemicals present everywhere, bad eating habits, constant stress and sedentary lifestyle. It makes the number of people affected by lifestyle/civilization diseases grow. Even young people often fall ill and have no energy. Experts alarm that if nothing is changed, our children will live even 5 years shorter than us. What is important in such a situation, is sharing information on the threats and possible solutions, encouraging physical activity and providing people with modern products of the highest quality allowing to keep, and even to improve health. In order to meet such requirements DuoLife offers products created and manufactured applying the latest research in biology and medicine.  They support the general psychomotor function of the organism and are the answer to specific illnesses, health conditions and problems.

3rd pillar - personal development - the effective system of building both the business and self-consciousnesses.  The key element here is a development program created by outstanding coaches, business psychologists and experts, gathered around Personal Excellence Network company.  This program supports DuoLife partners in their professional and personal life, helping them to pass from point “A” to point “B” as fast as possible, and to achieve yet another goals.

Every man needs to feel s/he develops. However, achieving financial, professional and personal success mostly depends on having appropriate professional and interpersonal competences and skills, and suitable way of thinking. Unfortunately, many people display shortage of competences in this area, and therefore they are not successful, or their success is only temporary. This is the reason why personal development is a key element both in DuoLife activity and in the concept of SoftMarketing™. What is important, as opposed to the most companies which organize one-time trainings, there is an advanced and complete development program.

2. Focus on the human being 

SoftMarketing™ focuses on the human being. His/her potential, dreams and development is the core idea of this special concept’s. In case of DuoLife company, a key element created especially with people in mind, is the development program mentioned above. DuoLife Club Members who are assisted this way, learn to designate and achieve another ambitious goals. “Because SoftMarketing brings the equilibrium to this crazy, busy world in which a man is no longer important; in which an individual is only a number, valued for how much money and what advantages s/he can bring; but a man is important. And it needs to be demonstrated, celebrated. Valued! Not business - a man is the most important. A man builds the company. A man builds the world”, says Norbert Janeczek, the Chair of the DuoLife Supervisory Board. Sounds utopian, were it not for the fact that in DuoLife this humanistic model of business simply works.

3. Individualized business programs

Thanks to a flexible approach individual solutions are created to every business.  They allow to combine possibilities, provided by DuoLife, with what is offered by practically every already functioning company, which increases their potential and competitiveness. 

As SoftMarketing™ initiators, we started with a reflection on 5 ways to earn money, such as: a regular post in a small company, corporation, classical business, franchising and network marketing. Each of these forms has its pros and cons. SoftMarketing™ joins the best practices taken from all of the above mentioned ways, and eliminates their weak points. It offers: safety, a ready-made scheme, freedom of investment, passive income, unlimited financial possibilities, support, education and promotions. “We called this concept SoftMarketing, because as the name itself implies, the model is truly free, soft, safe and leaves a possibility of choice”, says Norbert Janeczek, the creator of the strategy. 


4. Providing a social value

In DuoLife this principle is realized through co-creating and supporting “I Live My Life Consciously” Campaign. Its purpose is to inspire people to live a better and more conscious life and encouraging them to take action in order to achieve this aim. “I Live My Life Consciously” combines various groups, people and organizations, starting from Polish national media, through municipal authorities and scientists, and ending with well-known and influential people. Conferences, lectures and workshops are organized within the Campaign.

By supporting physical and mental health, personal development, and the ability to manage their own finances, we help people to lead conscious and happy lives.

5. Communication with the outside world

Nowadays, it is not enough to have a good product in order to succeed in business. It is necessary to inform about various benefits the product provides. That is why DuoLife implements intensive marketing actions in media which promote both the products, and their value and benefits.

How does it works?

- wellness industry displays approx. 30% increase annually

- DuoLife, operating upon SoftMarketing™, is developing more quickly, attracting people from different walks of life and with different financial status. Numerous successes achieved by  people who cooperate with DuoLife prove that the model is effective.